Structured lead generation funnel created
Turned The Lady Derby’s message into a clear digital pathway for attracting and nurturing the right audience.
All case studies
Personal Brand Growth
The Lady Derby Consult
Building a lead magnet funnel for a faith-based personal brand.
The Lady Derby Consult is a faith-based personal brand focused on helping women heal, rebuild confidence, rediscover purpose, and rise beyond painful life transitions. Sparkle360 supported the brand by creating a lead generation system built around a free ebook, landing page, promotional materials, and MailerLite email setup.
Build Your Personal Brand SystemLead Magnet DesignLanding Page DesignPromotional MaterialsEmail Marketing SetupFunnel StrategyCopywriting
Project snapshot
- Client
- The Lady Derby Consult
- Industry
- Personal Brand / Coaching / Faith-Based Transformation
- Date range
- April 2026 – June 2026
Free resource created
Designed a lead magnet that offered immediate value to the target audience.
Main services
Lead Magnet DesignLanding Page DesignPromotional MaterialsEmail Marketing SetupFunnel StrategyCopywritingPersonal Brand MarketingVisual Design
Overview
Why this workmattered.
The Lady Derby Consult helps women move through healing, transition, and reinvention with faith and practical encouragement. The work mattered because the brand needed an owned digital pathway that could extend its meaningful social media message into a useful resource, an email relationship, and future audience nurturing.
The challenge
What needed tobe connected.
The Lady Derby had a powerful personal story and a meaningful message, but needed a clearer digital pathway to move people from social media awareness into deeper connection. The brand needed more than inspirational content. It needed a system to attract the right audience, offer value, capture leads, and begin nurturing a relationship beyond social media.
The approach
A practical pathfrom idea to action.
01
Designing the lead magnet ebook
Sparkle360 helped turn the brand message into a free ebook that offered encouragement, reflection, and value to women navigating healing, fear, low self-worth, transition, and reinvention.
02
Creating a conversion-focused landing page
The landing page was structured to identify the audience’s struggle, present the ebook as a helpful guide, explain the value, introduce The Lady Derby’s story, and invite visitors to download the resource.
03
Designing promotional materials for visibility
Promotional materials were created to help the brand promote the free resource consistently across social media and direct traffic to the landing page.
04
Setting up email marketing with MailerLite
MailerLite was used to collect leads and deliver the free ebook, helping the brand build an owned audience beyond social media.
Growth system mapping
Build. Attract. Convert.Automate. Scale.
How the work connected the digital foundation, audience journey, conversion path, follow-up, and long-term opportunity.
01
Build
Created the lead magnet, landing page, visual assets, and email capture foundation.
02
Attract
Used promotional materials and social media content to drive attention to the ebook offer.
03
Convert
Structured the landing page and copy to turn interested visitors into email subscribers.
04
Automate
Set up MailerLite to collect emails and deliver the free resource.
05
Scale
Helped the brand move from social media-only visibility toward owned audience building and future nurturing.
Outcomes
Measured honestly.Built to keep growing.
Outcome 01
Structured lead generation funnel created
Turned The Lady Derby’s message into a clear digital pathway for attracting and nurturing the right audience.
Outcome 02
Free resource created
Designed a lead magnet that offered immediate value to the target audience.
Outcome 03
Conversion-focused landing page designed
Built the page around sign-ups, audience connection, and message clarity.
Outcome 04
Email capture system supported
MailerLite setup helped the brand collect leads and begin building an owned audience.
Outcome 05
Social traffic pathway created
Promotional materials helped direct people from social media to the landing page.
Capabilities
Skills broughtinto the system.
Lead generationPersonal brand growthConversion copyEmail setupVisual communicationLead magnet designLanding page designEmail marketing setupFunnel strategyCopywritingVisual designPersonal brand marketing
Closing takeaway
This project shows Sparkle360’s ability to turn a personal brand message into a practical lead generation system. By combining ebook design, landing page structure, promotional materials, and email marketing setup, Sparkle360 helped The Lady Derby Consult create a clearer pathway for attracting, serving, and nurturing her audience beyond social media.
Need a similar system?
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